About

Our motivation

ETNOVATOR is strongly dedicated to improving health and quality of life for people who are chronically ill.

Being ill touches the very core of who we are as human beings. Our responses to illness are perfectly logical, not matter how irrational they might seem. There are very logic and human explanations as to why half of patients worldwide fail to take medicines correctly, as WHO estimates.

At ETNOVATOR we use our deep knowlegde of human thought and behaviour to help and challenge medical companies in their pursuit to produce and market drugs and devices that truly comply with human needs.