ETNOVATOR – people-centered market insights

 We do real life research

ETNOVATOR conducts real life anthropological research where patients and health care providers interact, prescribe and take medication, live and work.

We listen and observe

From compliance studies we know that patients´stated compliance differs 30 % from their actual behaviour. Our research digs deeper by not only by listening to what people say but also observering what people actually do.

We map barriers between your products and  the needs of patients and health care providers

We apply our 360 degree Human Factor Model to map factors that create gabs between your product and patient and HCP needs. We map how factors correlate, why they occur and which are significant.

We give you precise directions

This provides you with a clear idea of how to target new markets, launch new products, improve product preference or decide which direction your new device should take.